The Daily Boo - Latest Comments in The 'phenomenon' of Social

Re: The 'phenomenon' of Social

Robin Browne — Sun, 19 Jul 2009 18:18:20 -0000

I also agree that social is way more than tools and would take it one step further. Social is about the increasing power of people to organize in decentralized ways to do things. They might play a video game or organize a party - or start a campaign against a company doing something they don't like. They may use social media or they may not. If they do, it simply helps them do things a whole lot better. For companies this means recognizing they're in an age where every move they make, any where in the world, can instantly be under a global microscope.
The question is, will companies respond with social media spin - or real change - and, if the former, will their marketers just go along with it or look for another place to work?

Re: The 'phenomenon' of Social

aaronstrout — Sun, 28 Jun 2009 23:09:54 -0000

Thanks Donna. For some reason, that doesn't surprise me as you definitely fall into the "get it" category. ;) I appreciate your stopping by.

-Bryan, thanks again for the opportunity to "guest boo." I'll have to reciprocate with the Quick-n-Dirty show or my new Back to School podcast.

Best,
Aaron | @aaronstrout

Re: The 'phenomenon' of Social

Donna Papacosta — Sun, 28 Jun 2009 22:25:14 -0000

Nice commentary, Aaron. I agree that the "social" phenomenon is more than a set of tools.